How to successfully reinvent a brand @ Oil of Olay
Reinventing Oil of Olay In the 90s, "Oil of Olay" was the most famous skin care brand of Procter&Gamble (P&G). Despite its popularity, competition with similar products and the same…
Keep the Change @ Bank of America
Project Launch How can we encourage new customers to open bank accounts? This was exactly the question the Bank of America asked itself in 2004. The question itself is not…
Design Thinking @ Journalism
As suggested by Jennifer Brandel from Hearken and with regard to Janosch Troehler, public-powered journalism is an innovative way of engaging with the audience by applying design thinking. Development of…
Design Thinking @ IBM
Motivation When you look at the products we encounter in our everyday lives, you always think how fascinating it is that people can create such products. I immediately asked myself…
Design Thinking @ The Good Kitchen
The Good Kitchen, former Hospitable Food Service, is Holstebro’s organization that prepares and delivers subsidized meals to people who suffer from a reduced ability to function due to illness, age,…
Design Thinking @ Nike
How did Nikes become a fashion item? The design thinking process is a largely flexible and sometimes iterative process. Nike realized that when releasing their first Air Force One collection…
Design Thinking @ Airbnb
Everything is hard before it is easy You all know Airbnb, right? They offer rooms and apartments in nearly every city around the world, and they are pretty successful nowadays.…
Corporate Change through Design Thinking @ PepsiCo
Uncertain Future of PepsiCo Before the successful transition to a design-driven approach, the future of PepsiCo was very uncertain. Many investors were dissatisfied with the annual sales and market share.…
Design Thinking @ Mobisol
Solar home systems for rural Africa Nowadays, the world is interconnected in many aspects and is characterized by constant growing globalization. But globalization and development are not progressing at the…
How Deutsche Bank Used Design Thinking @ Deutsche Bank
Why does Deutsche Bank need Design Thinking at All? When you think of Deutsche Bank's description as a "multinational investment bank and financial services company", you immediately have in mind…