Design Thinking @ Nike
How did Nikes become a fashion item? The design thinking process is a largely flexible and sometimes iterative process. Nike realized that when releasing their first Air Force One collection…
Design Thinking @ Airbnb
Everything is hard before it is easy You all know Airbnb, right? They offer rooms and apartments in nearly every city around the world, and they are pretty successful nowadays.…
Corporate Change through Design Thinking @ PepsiCo
Uncertain Future of PepsiCo Before the successful transition to a design-driven approach, the future of PepsiCo was very uncertain. Many investors were dissatisfied with the annual sales and market share.…
Design Thinking @ Mobisol
Solar home systems for rural Africa Nowadays, the world is interconnected in many aspects and is characterized by constant growing globalization. But globalization and development are not progressing at the…
How Deutsche Bank Used Design Thinking @ Deutsche Bank
Why does Deutsche Bank need Design Thinking at All? When you think of Deutsche Bank's description as a "multinational investment bank and financial services company", you immediately have in mind…